Senior Product Manager, Payments

Xero — Oct 2024 – Jul 2025

Responsible for defining product strategy and launching new products to improve payments flexibility for customers. Owned product strategy and delivery, with specific focus on MVP/MLP definition, monetization and revenue forecasting and GTM strategy.

• Led strategy and development of new product to expand payments addressable market by ~2M invoices p/month and improve experience for ~1.8M invoicing customers
• Developed revenue models to forecast product growth; drove monetization and launch phasing decisions with senior leadership
• Navigated complex alignment across senior product, engineering, design, product marketing, and GTM leaders to launch beta
• Defined success metrics and iteration plans; partnered with PMM on positioning and GTM strategy
• Drove AI tool adoption in PM workflows: authored blog posts read by 600+ employees, hosted knowledge-sharing sessions, and delivered AI-powered solutions to streamline PM workflows

Senior Product Manager, Invoicing Platform

Xero — Jul 2022 – Oct 2024

Lead PM responsible for establishing and scaling Invoicing platform, developing product strategy and leading multiple pods to deliver new API products. This platform was instrumental in the launch of 'JAX' AI assistant and other new Xero features, and powered products used by 1.5M+ small businesses.

• Co-created platform strategy leading to a dedicated platform group, alongside Head of Product & Engineering
• Exceeded Xero OKR by 30% by delivering 3 new APIs in 6 months
• Delivered 6+ new capabilities to enable Xero's JAX AI product launch and other new features
• Coordinated across 10+ teams to drive adoption & utilisation of new API capabilities
• Accelerated delivery cadence and elevated developer experience in Payments team by driving evolution towards an iterative, API-first delivery model across product group
• Shared learnings on platform product strategy, with blogs & talks reaching 1000+ views internally. Invited to share learnings with multiple teams across the business.

Product Manager, Invoicing

Xero — Nov 2020 – Jul 2022

Owned strategy and roadmap for nine Invoicing products, led pod OKRs and cross-functional discovery-to-delivery, and partnered with PMM on competitive analysis and new product launches.

• Shipped modernized Quotes product to 170K monthly active orgs
• Increased Invoice Reminders adoption by 67% via targeted experimentation
• Improved Statements page load performance 7x and reduced engineering toil from 70% to <25% per quarter through platform investments
• Led customer research (20+ interviews) & developed the portfolio's first business impact model alongside Finance
• Owned roadmap across 9 products; led OKR planning and cross-functional delivery with Design, Engineering, and PMM
• Mentored first-time Product Manager who joined the team

Product Manager

Raygun — Oct 2018 – Nov 2020

Owned the Real User Monitoring product end-to-end — strategy, roadmap, and delivery — working cross-functionally with Engineering and Growth teams to iterate toward product-market fit.

• Achieved 87% YoY growth in customer acquisition by sharpening product-market fit and evolving pricing, messaging, and positioning with the Growth team
• Evolved product practice to iterative, experiment-driven delivery; shipped 5+ releases that improved conversion rates from trial to paid
• Led roadmap and cross-functional execution across engineering and GTM to accelerate delivery and tighten feedback loops