Exploring how AI is reshaping products and the PM role. Building vibe-coded apps using Claude, v0 & vercel. Testing product ideas, learning about design and engineering, and investigating the capabilities and characteristics of AI models.

Took 6 months off to travel around the world with my partner.

Moved to Payments to work more closely with design on the product experience, and grow my commercial product thinking. Owned product vision, strategy, and delivery for new payments products — acting as the sole accountable product lead from discovery through GTM. Responsible for PMF definition, monetisation, and launch across a ~1.8M customer base.

• Drove strategy and launch of a new payments product targeting incremental payments volume on 2M+ invoices per month. Owned end-to-end from discovery through GTM as sole accountable product lead
• Built revenue models and defined success metrics to steer prioritisation and inform go/no-go decisions at each launch milestone
• Navigated cross-functional alignment across product, engineering, design, PMM, and GTM leadership to ship first phase of beta to 20 customers.
• Vibe-coded an AI-powered deposits proof-of-concept integrating Stripe and Xero via MCP, accelerating customer discovery before committing to full build
• Drove AI tool adoption across the PM org: authored posts read by 600+ employees and delivered AI-powered workflow tools to the team

Took on ownership of a wider, more ambiguous remit to grow my experience in product strategy and 0 to 1 product delivery. Responsible for building and scaling Xero's Invoicing API platform. Owned product strategy and shipping multiple APIs powering products for 2M+ small businesses. Played a key role in the launch of Xero's AI assistant.

• Exceeded Xero OKR by 30% by delivering 3 new APIs in 6 months; maintained tight feedback loops between discovery and delivery to stay outcome-focused
• Delivered 8 new API capabilities enabling Xero’s JAX AI product launch and driving API adoption across 10+ internal teams
• Advocated for and secured investment in 2 additional engineering teams, accelerating delivery of new APIs and the JAX AI assistant
• Co-created platform strategy with Head of Product & Engineering, leading to a dedicated platform group and improved composability across product boundaries
• Shared platform product strategy through blogs and talks reaching 1,000+ views; invited to present learnings across multiple teams

Joined Xero to experience a large scale software company, and work with a larger group of domain experts. As PM I owned strategy and roadmap across nine Invoicing products. I was responsible for product OKRs, cross-functional discovery-to-delivery, and new product launches.

• Shipped modernised Quotes product to 170K monthly active organisations. Led discovery, scoping, and delivery end-to-end
• Increased Invoice Reminders activation and adoption by 67% through targeted experimentation and messaging iteration
• Improved Statements page load performance 7x and reduced engineering toil from 70% to <25% per quarter through platform investment. Demonstrated ability to balance product outcomes and technical sustainability
• Led 20+ customer interviews and developed the portfolio's first business impact model alongside the Finance team.
• Mentored a first-time Product Manager joining the team

Owned the Real User Monitoring product end-to-end — strategy, roadmap, and delivery — working cross-functionally with Engineering and Growth teams to iterate toward product-market fit.

• Achieved 87% YoY growth in customer acquisition by sharpening product-market fit and evolving pricing, messaging, and positioning with the Growth team
• Evolved product practice to iterative, experiment-driven delivery; shipped 5+ releases that improved conversion rates from trial to paid
• Led roadmap and cross-functional execution across engineering and GTM to accelerate delivery and tighten feedback loops